Senior Digital Marketing Executive
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职位介绍
As the Senior Digital Marketing Executive, you will support planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social, and Retail Media.
Activate and optimize paid search campaigns (Google, Amazon, and retailer sponsored search) to deliver measurable results.
Monitor full-funnel activity, identify high-performing audiences, and align campaigns with customer journey stages.
Manage and optimise budgets to maximise ROAS, CPA, CVR, ECPM, ER, and frequency KPIs.
Collaborate with agency partners on buying strategies and optimization recommendations.
Analyse campaign performance using GA4, Meta Business Manager, and Amazon platforms to deliver actionable insights and recommendations.
Activate and optimize paid search campaigns (Google, Amazon, and retailer sponsored search) to deliver measurable results.
Monitor full-funnel activity, identify high-performing audiences, and align campaigns with customer journey stages.
Manage and optimise budgets to maximise ROAS, CPA, CVR, ECPM, ER, and frequency KPIs.
Collaborate with agency partners on buying strategies and optimization recommendations.
Analyse campaign performance using GA4, Meta Business Manager, and Amazon platforms to deliver actionable insights and recommendations.
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