Senior Marketing Executive – Liverpool

The role involves managing CRM automations and personalising customer journeys to improve engagement and retention. The individual will lead loyalty campaign delivery, including planning, execution, and evaluation, whilst aligning activities with broader business priorities. They will coordinate various marketing workstreams, maintaining relationships with internal stakeholders and managing creative assets to ensure campaign success. The candidate should possess proven experience in customer marketing or loyalty, with strong project management skills and familiarity with CRM platforms like Voyado. Knowledge of GDPR and marketing compliance alongside experience in omni-channel campaigns are advantageous. The position requires a detail-oriented, commercially minded professional capable of interpreting campaign data to optimise outcomes.