PR & Influencer Manager

The PR & Influencer Manager at Debenhams is responsible for developing and implementing influencer marketing strategies to enhance brand visibility and drive commercial results. They oversee influencer campaigns, manage budgets, and foster relationships with creators, agencies, and media contacts to ensure effective collaborations. The role includes crafting the PR strategy, maintaining media relations, and organising press events, to support broader branding objectives. Leadership is key, with responsibilities for coaching and managing the PR & Influencer Team, as well as collaborating across departments for integrated campaigns. Monitoring performance metrics and adjusting strategies based on insights are essential components of the position, with a focus on innovative, culturally relevant content. The role is based in Manchester, with an emphasis on creative, data-driven, and effective communication in a fast-paced retail environment.