Innovation Marketing Manager
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职位介绍
Own and drive a 3–5 year branded innovation pipeline aligned to long-term growth.
Identify opportunities through consumer insight, trends, category data, and competitor analysis.
Lead projects from ideation to market, building commercial cases and ensuring on-time delivery.
Define target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions.
Shape channel-specific strategies across Retail, Convenience, OOH, International, and D2C while monitoring market shifts.
Collaborate with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution.
Identify opportunities through consumer insight, trends, category data, and competitor analysis.
Lead projects from ideation to market, building commercial cases and ensuring on-time delivery.
Define target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions.
Shape channel-specific strategies across Retail, Convenience, OOH, International, and D2C while monitoring market shifts.
Collaborate with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution.
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