PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads influencer marketing and PR strategies, developing campaigns that enhance brand visibility and engagement. They oversee content creation, talent partnerships, and media relations, ensuring alignment with brand goals while managing budgets and agency relationships. The role involves analysing campaign performance and adjusting strategies to optimise reach and ROI. Leadership responsibilities include guiding the PR & Influencer team, fostering innovation, and managing stakeholder relationships. The position requires expertise in social media, influencer trends, and campaign analysis, alongside strong negotiation and team management skills. This role is based in Manchester and involves collaboration across marketing, creative, and trade teams.