Marketing Manager, Product & Sales Enablement
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De functie
Develop clear product positioning, benefits, differentiators, and objection handling for key offerings, translating technical concepts into audience-ready narratives.
Collaborate cross-functionally with Product, Sales, Service, and GTM teams to identify B2B retirement audiences and create segment-driven marketing campaigns and resources that drive awareness, engagement, and adoption.
Align marketing outputs with the product vision, roadmap updates, client needs, and real-time sales feedback.
Engage with Sales and client-facing teams to gather insights that inform positioning, messaging, and go-to-market strategies.
Partner with the go-to-market team to craft and execute marketing strategies, content, and enablement that support client retention and acquisition.
Track performance, report learnings, and manage timelines and cross-team coordination to ensure consistency, accuracy, and brand-aligned assets.
Collaborate cross-functionally with Product, Sales, Service, and GTM teams to identify B2B retirement audiences and create segment-driven marketing campaigns and resources that drive awareness, engagement, and adoption.
Align marketing outputs with the product vision, roadmap updates, client needs, and real-time sales feedback.
Engage with Sales and client-facing teams to gather insights that inform positioning, messaging, and go-to-market strategies.
Partner with the go-to-market team to craft and execute marketing strategies, content, and enablement that support client retention and acquisition.
Track performance, report learnings, and manage timelines and cross-team coordination to ensure consistency, accuracy, and brand-aligned assets.
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