Senior Field Marketing & ABM Manager, East
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De functie
Define the East Coast go-to-market strategy for field programs across segments and target accounts.
Design 1:1, 1:few, and 1:many field experiences (regional dinners, events, hackathons, out-of-the-box experiences) aligned to active opportunities.
Orchestrate ABM programs with strategic accounts across channels: direct mail, events, digital, gifting, and content.
Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps—then actively participate in deal strategy, not just event execution.
Track impact through account engagement, pilots started, velocity, and closed-won revenue; create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
Test unconventional tactics, push boundaries, and move fast to drive measurable pipeline and revenue growth.
Design 1:1, 1:few, and 1:many field experiences (regional dinners, events, hackathons, out-of-the-box experiences) aligned to active opportunities.
Orchestrate ABM programs with strategic accounts across channels: direct mail, events, digital, gifting, and content.
Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps—then actively participate in deal strategy, not just event execution.
Track impact through account engagement, pilots started, velocity, and closed-won revenue; create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
Test unconventional tactics, push boundaries, and move fast to drive measurable pipeline and revenue growth.
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