Digital Experience - Personalization & Content Strategist
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De functie
Define and drive the personalization strategy for financial advisors and institutional investors, aligning with business objectives.
Lead cross-functional teams to design data-driven, differentiated experiences across known and anonymous users.
Own content strategy, gate access by permissions, and optimize journeys to boost engagement and conversions.
Oversee A/B testing and iterative optimization using Adobe Experience Manager, Target, and Marketo.
Collaborate with marketing, UX, analytics, and technology teams to ensure scalable personalization governance.
Bring 7+ years of experience in digital marketing or product ownership within financial services, with strong analytics and stakeholder management.
Lead cross-functional teams to design data-driven, differentiated experiences across known and anonymous users.
Own content strategy, gate access by permissions, and optimize journeys to boost engagement and conversions.
Oversee A/B testing and iterative optimization using Adobe Experience Manager, Target, and Marketo.
Collaborate with marketing, UX, analytics, and technology teams to ensure scalable personalization governance.
Bring 7+ years of experience in digital marketing or product ownership within financial services, with strong analytics and stakeholder management.
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