Director of Digital Marketing
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De functie
Lead multi-channel digital marketing and fundraising campaigns to grow audiences, memberships, streaming viewership, and monthly donors.
Own the end-to-end channels including email, paid search, display, programmatic, OTT/CTV, paid social, and SEO with a focus on direct response and ROI.
Manage lead generation and conversion goals to drive revenue and maximize donor engagement and retention.
Oversee budgets and agency partners; coordinate with internal creative services to develop compelling digital touchpoints.
Optimize backend processes and integrations (payments, CRM) to support digital engagement and giving.
Monitor industry trends and propose new growth opportunities, presenting insights to cross-functional teams.
Own the end-to-end channels including email, paid search, display, programmatic, OTT/CTV, paid social, and SEO with a focus on direct response and ROI.
Manage lead generation and conversion goals to drive revenue and maximize donor engagement and retention.
Oversee budgets and agency partners; coordinate with internal creative services to develop compelling digital touchpoints.
Optimize backend processes and integrations (payments, CRM) to support digital engagement and giving.
Monitor industry trends and propose new growth opportunities, presenting insights to cross-functional teams.
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