AVP, P&C DTC Performance Marketing - Media
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De functie
Oversee development and execution of go-to-market and channel marketing plans for P&C DTC across paid and owned channels, with a focus on digital performance.
Lead a high-performing team of marketing professionals, managing budgets, execution, and ongoing optimization to drive profitable growth.
Develop data-driven insights to continually optimize campaigns, test-and-learn, and improve ROI, leveraging ML/AI platforms at scale.
Ensure compliant marketing practices within regulatory frameworks and manage risks associated with large third-party relationships.
Collaborate with C-suite leadership, briefing on initiatives, outcomes, and building strategic capability roadmaps.
Drive adoption of AdTech/MarTech and agile processes to deliver end-to-end channel management and member experiences.
Lead a high-performing team of marketing professionals, managing budgets, execution, and ongoing optimization to drive profitable growth.
Develop data-driven insights to continually optimize campaigns, test-and-learn, and improve ROI, leveraging ML/AI platforms at scale.
Ensure compliant marketing practices within regulatory frameworks and manage risks associated with large third-party relationships.
Collaborate with C-suite leadership, briefing on initiatives, outcomes, and building strategic capability roadmaps.
Drive adoption of AdTech/MarTech and agile processes to deliver end-to-end channel management and member experiences.
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