Direct Response Copywriter – Leicester

A direct response copywriter with expertise in paid social media is needed to produce compelling ad copy for platforms such as Meta, TikTok, and YouTube. The role involves creating attention-grabbing headlines, hooks, and call-to-actions, as well as developing multiple variations for A/B testing. Candidates will craft tailored content for different audience segments and collaborate with creative teams on ad concepts and storytelling. They should be able to adapt brand tone into performance-focused content that converts organically. Suitable applicants will have proven experience with DTC brands and a solid understanding of funnel stages and digital advertising metrics. The position offers remote work, flexible hours, and opportunities to work on diverse projects within a collaborative environment.