Marketing and Business Development Manager
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The role
The role involves developing and delivering marketing campaigns to attract diverse audiences, including local, UK, and international visitors. Candidates will work with creative agencies to produce engaging digital content and analyse visitor data to inform strategies. Building partnerships with tourism and cultural organisations is essential, alongside attending trade events and hosting promotional activities. The position requires excellent communication, analytical skills, and organisational ability to manage projects and stakeholder relationships effectively. Experience in consumer marketing within the cultural sector and the travel industry is preferred. The role offers opportunities to influence visitor engagement and develop collaborative relationships across Scotland's tourism sector.
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