Conceptual Copywriter

A conceptual copywriter develops creative ideas and campaign concepts across digital marketing channels such as landing pages, emails, and social media. They translate complex technical information into clear and engaging messaging suitable for enterprise audiences. The role involves writing both short-form and long-form content tailored to different stages of the marketing funnel, and collaborating with designers, UX specialists, and marketing teams. They support the creation of messaging frameworks for various initiatives and contribute to creative presentations to shape comprehensive campaign concepts. The role requires iterating on copy through testing and analysing performance insights, and managing multiple projects while upholding high creative standards.