Data Scientist – Glasgow

A Data Scientist at Edrington applies advanced analytics and data science techniques to consumer datasets across various brands. The role involves designing and assessing experiments including A/B testing and uplift modelling to measure effectiveness and growth potential. Responsibilities include developing predictive models, segmenting consumers, and delivering insights to optimise engagement and customer relationship management strategies. The candidate should possess skills in data analysis, statistical modelling, and utilise tools such as Python or R. The work environment involves analysing complex datasets within a digital technology context, requiring analytical skills and a detail-oriented approach. This position contributes to strategic marketing initiatives and requires a collaborative and innovative mindset.