Digital Marketing Manager (Paid) - Remote
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De functie
Own the end-to-end paid media strategy and execution to drive high-intent enterprise leads.
Architect complex Google Ads campaigns with efficient CPA while optimizing high-quality lead flow.
Lead the paid media agency relationship, set KPIs, conduct weekly performance reviews, and drive testing.
Collaborate with Product Marketing to align paid messaging with roadmaps and deliver actionable insights to refine the value proposition.
Manage paid social and programmatic campaigns (LinkedIn, Meta, programmatic) and ensure seamless ad-to-landing-page experiences that convert.
Oversee annual media spend, provide forecasts, and implement an A/B testing framework to continuously reduce Cost per SQL.
Architect complex Google Ads campaigns with efficient CPA while optimizing high-quality lead flow.
Lead the paid media agency relationship, set KPIs, conduct weekly performance reviews, and drive testing.
Collaborate with Product Marketing to align paid messaging with roadmaps and deliver actionable insights to refine the value proposition.
Manage paid social and programmatic campaigns (LinkedIn, Meta, programmatic) and ensure seamless ad-to-landing-page experiences that convert.
Oversee annual media spend, provide forecasts, and implement an A/B testing framework to continuously reduce Cost per SQL.
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