Director, Brand & Content Strategy
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De functie
Lead brand strategy, positioning, and identity across the business, ensuring a clear, differentiated market presence.
Own the creative vision and execution, setting standards for visual identity, messaging, and storytelling across teams and partners.
Drive content strategy including flagship research, executive thought leadership, SEO content, and data-driven storytelling.
Lead integrated brand campaigns, shaping overarching narrative and market-facing storytelling to build preference and influence revenue.
Define measurement of brand impact (awareness, consideration, engagement, pipeline) and report on performance.
Build and mentor a high-performing team across brand strategy, creative, and content while collaborating with cross-functional partners and external agencies.
Own the creative vision and execution, setting standards for visual identity, messaging, and storytelling across teams and partners.
Drive content strategy including flagship research, executive thought leadership, SEO content, and data-driven storytelling.
Lead integrated brand campaigns, shaping overarching narrative and market-facing storytelling to build preference and influence revenue.
Define measurement of brand impact (awareness, consideration, engagement, pipeline) and report on performance.
Build and mentor a high-performing team across brand strategy, creative, and content while collaborating with cross-functional partners and external agencies.
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