Specialist - Data Analytics
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De functie
Role: Specialist in Data Analytics (Web Analytics) within Marketing Operations, focused on measuring and optimizing digital and marketing performance.
You will serve as the subject matter expert for web and marketing analytics, enabling data-driven decisions with robust measurement frameworks and reliable reporting.
Key tools include SQL, Google Analytics, and Looker Studio to analyze journeys, engagement, and conversion across digital touchpoints.
Responsibilities include defining measurement frameworks, building and maintaining dashboards, and conducting journey and funnel analysis.
Collaborate with Brand, Marketing, and Operations to translate business needs into clear reporting views and actionable insights.
Ensure data quality and integrity by validating data sources, queries, and dashboard logic, delivering analytics deliverables independently when needed.
You will serve as the subject matter expert for web and marketing analytics, enabling data-driven decisions with robust measurement frameworks and reliable reporting.
Key tools include SQL, Google Analytics, and Looker Studio to analyze journeys, engagement, and conversion across digital touchpoints.
Responsibilities include defining measurement frameworks, building and maintaining dashboards, and conducting journey and funnel analysis.
Collaborate with Brand, Marketing, and Operations to translate business needs into clear reporting views and actionable insights.
Ensure data quality and integrity by validating data sources, queries, and dashboard logic, delivering analytics deliverables independently when needed.
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