Senior Web Content Marketing Strategist
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De functie
Plan and execute marketing website content strategies across multiple B2B business units.
Collaborate with cross-functional teams to translate complex topics into practical website content for practitioner audiences, aligned with audience behavior and marketing goals.
Determine content mix to maximize organic traffic, audience engagement, industry influence, and measurable business outcomes.
Plan and manage editorial calendars for all website content, balancing resources, priorities, and opportunities.
Leverage industry-standard tools to conduct SEO research, competitive analyses, and regular KPI reporting.
Source and manage vendors for copy, design, and other creative deliverables; write, edit, and review web-ready content in accordance with brand guidelines and voice.
Collaborate with cross-functional teams to translate complex topics into practical website content for practitioner audiences, aligned with audience behavior and marketing goals.
Determine content mix to maximize organic traffic, audience engagement, industry influence, and measurable business outcomes.
Plan and manage editorial calendars for all website content, balancing resources, priorities, and opportunities.
Leverage industry-standard tools to conduct SEO research, competitive analyses, and regular KPI reporting.
Source and manage vendors for copy, design, and other creative deliverables; write, edit, and review web-ready content in accordance with brand guidelines and voice.
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