Senior Data Scientist, Marketing
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De functie
Embed deeply with the Marketing organization as a trusted partner to identify opportunities to improve performance and drive growth.
Define, track, and evolve core metrics across marketing and business functions, building scalable dashboards and reporting frameworks for data-driven decision-making.
Design, implement, and evaluate models (multi-touch attribution, marketing mix modeling, incrementality) to assess channel and campaign performance.
Apply statistical and machine learning techniques to model user behavior, forecast trends, and identify opportunities for growth and optimization.
Translate complex analyses into clear, actionable recommendations for cross-functional partners and executives.
Champion a data-informed culture by collaborating with Marketing, RevOps, and GTM systems to ensure robust data infrastructure and scalable analytics.
Define, track, and evolve core metrics across marketing and business functions, building scalable dashboards and reporting frameworks for data-driven decision-making.
Design, implement, and evaluate models (multi-touch attribution, marketing mix modeling, incrementality) to assess channel and campaign performance.
Apply statistical and machine learning techniques to model user behavior, forecast trends, and identify opportunities for growth and optimization.
Translate complex analyses into clear, actionable recommendations for cross-functional partners and executives.
Champion a data-informed culture by collaborating with Marketing, RevOps, and GTM systems to ensure robust data infrastructure and scalable analytics.
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