GTM Data Analyst - Scaled Digital Success
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De functie
Lead data-driven insights for scaled, digital-first go-to-market programs within the GTM Analytics team.
Perform targeting and cohort analysis to inform prioritization and distribution of digital programs.
Measure program impact on key business and product metrics, including engagement, adoption, and growth.
Analyze performance of campaigns and programs (webinars, emails, workshops, virtual/in-person) and build attribution dashboards.
Partner with GTM, Marketing, and Success teams to answer questions and continuously improve reporting and workflows.
Deliver high-quality analyses with strong attention to data accuracy and clear, data-driven storytelling.
Perform targeting and cohort analysis to inform prioritization and distribution of digital programs.
Measure program impact on key business and product metrics, including engagement, adoption, and growth.
Analyze performance of campaigns and programs (webinars, emails, workshops, virtual/in-person) and build attribution dashboards.
Partner with GTM, Marketing, and Success teams to answer questions and continuously improve reporting and workflows.
Deliver high-quality analyses with strong attention to data accuracy and clear, data-driven storytelling.
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