Digital Content Strategist

Lead and own a customer-centric content strategy for awareness and demand generation campaigns. Develop customer journey maps in collaboration with the Digital Campaign Strategist. Create segmented and personalized content marketing plans aligned to the customer journey. Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and demand generation. Translate existing content into new content opportunities across digital channels. Drive tactical content plans working with Web Writers, Visual Designers, Videographers, Producers and other content specialists as needed. Plan, document, and maintain content guidelines while educating others on best practices and trends for campaigns.