Manager, Social Media (Utility)

Design and execute a cross-platform social media strategy and calendar across Instagram, Facebook, and TikTok to support marketing campaigns and activism efforts for the Utility category.
Define the category's social media objectives and key results, monitor performance, and report insights to leadership.
Curate and create written and visual content, stories, and email strategies in collaboration with internal teams and external brand influencers.
Provide guidance, training, and best practice recommendations to internal stakeholders to drive engagement and other digital metrics.
Coach and align the social media specialist team, prioritize work, resolve issues, and evolve the category’s social strategy and team development.
Build and manage influencer strategies, relationships, contracts, and budgets to support programs and product activations, ensuring alignment with brand values.