Director Digital Marketing

Lead paid acquisition channels, including paid social, retargeting, and lead generation, to drive visibility and high-quality leads.
Collaborate with vendors and internal teams to execute digital initiatives across website, media, and partnerships.
Refine channel strategies and optimize content, SEO, and location listings to maximize reach and conversions.
Design and deploy marketing automation workflows across email, SMS, and other channels, aligning with CRM data and lifecycle messaging.
Measure performance with Google Analytics and related tools, analyze KPIs, and implement data-driven optimizations to improve ROI.
Identify emerging opportunities and strategic initiatives to accelerate growth and enhance overall marketing performance.