Business Data Analyst - Inbound Marketing

As a Business Data Analyst focusing on Inbound Marketing, you will lead data and analytics for inbound campaigns.
Collaborate with product and marketing teams to shape strategies for audiences, journeys, and engagement to drive growth.
Define and improve measurement of inbound marketing efforts through ad hoc analysis, testing, monitoring, and reporting.
Analyze product and marketing topics to generate actionable insights and recommendations.
Develop dashboards and automated tools to promote awareness of our key metrics and enable data-driven decisions.
Own the data lifecycle in a fast-paced, cross-functional environment, bringing independence, curiosity, and a proactive mindset.