Data Scientist Senior Advisor

Own end-to-end marketing mix modeling using Bayesian methods to quantify the incremental impact of marketing channels on business KPIs.
Ingest and harmonize marketing data from cloud and on-prem sources, ensuring data quality and consistency for robust analyses.
Design and implement Bayesian Marketing Mix Models with priors and hierarchical structures across geographies, products, and time.
Create clear visualizations and communicate insights to cross-functional stakeholders to drive data-informed decisions.
Collaborate with engineering and go-to-market teams to operationalize models and deploy data-driven solutions.
Develop and maintain custom libraries, notebooks, and version-controlled artifacts to support reproducibility.