Senior Manager, Influencer Marketing
仕事内容
Own the strategy, execution, and measurement of a fast-scaling influencer program that blends brand building with demand generation.
Lead an Influencer Marketing Coordinator and collaborate across social, content, PR, demand gen, events, and field marketing teams.
Develop and codify the operating model, including tiering criteria, outreach and vetting, briefing frameworks, pricing/comp, and a clear test-and-learn roadmap.
Source, evaluate, and recruit high-fit creators; negotiate scopes and compensation; manage agency/platform partners.
Translate Go-To-Market narratives into airtight creator briefs; orchestrate cross-channel distribution with paid amplification and content repurposing.
Define KPIs, implement rigorous tracking (UTMs, unique landing pages, campaign IDs), and build monthly/quarterly reporting; manage budget and ensure brand safety and compliance.
Lead an Influencer Marketing Coordinator and collaborate across social, content, PR, demand gen, events, and field marketing teams.
Develop and codify the operating model, including tiering criteria, outreach and vetting, briefing frameworks, pricing/comp, and a clear test-and-learn roadmap.
Source, evaluate, and recruit high-fit creators; negotiate scopes and compensation; manage agency/platform partners.
Translate Go-To-Market narratives into airtight creator briefs; orchestrate cross-channel distribution with paid amplification and content repurposing.
Define KPIs, implement rigorous tracking (UTMs, unique landing pages, campaign IDs), and build monthly/quarterly reporting; manage budget and ensure brand safety and compliance.
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