Director of Marketing Analytics
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La posizione
Lead the data-driven marketing analytics function to accelerate growth in a dynamic SaaS environment.
Own the analytics roadmap, long-term strategy, forecasting, and multi-channel measurement (digital, organic, paid, ABM).
Build and lead a high-performing team of marketing analysts and data scientists delivering actionable insights from complex data.
Partner with product, sales, and engineering to unify customer, product, and market data for growth opportunities.
Develop and apply AI, ML, and predictive analytics to improve marketing investment and performance.
Define data governance, dashboards, KPI benchmarks, and executive-ready analyses to inform decisions and drive adoption.
Own the analytics roadmap, long-term strategy, forecasting, and multi-channel measurement (digital, organic, paid, ABM).
Build and lead a high-performing team of marketing analysts and data scientists delivering actionable insights from complex data.
Partner with product, sales, and engineering to unify customer, product, and market data for growth opportunities.
Develop and apply AI, ML, and predictive analytics to improve marketing investment and performance.
Define data governance, dashboards, KPI benchmarks, and executive-ready analyses to inform decisions and drive adoption.
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