Direct Response Copywriter 2 Coventry

Bettervits seeks a direct response copywriter specialising in paid social media in Coventry, responsible for creating compelling ad copy for platforms like Meta, TikTok, and YouTube. They will develop various ad angles, craft attention-grabbing hooks, and collaborate with creative teams on ad concepts to maximise engagement and conversions. The role involves writing headlines, hooks, body copy, and call-to-actions, as well as supporting landing pages and email campaigns where necessary. Candidates must demonstrate proven experience in DTC brands, with skills in crafting high-performing hooks and a concise, persuasive writing style. Working independently in a fast-paced environment, they should be adaptable and capable of managing multiple variations for testing purposes. Experience with performance metrics and collaborating with creative assets is advantageous.