Data Analyst

A data analyst specialising in sales and marketing supports teams by creating Power BI dashboards, analysing customer and market data, and delivering actionable insights. They interpret complex data from relational databases using SQL and utilise statistical tools to identify trends and forecast performance. The role involves collaboration with marketing to optimise strategies for lead generation, customer acquisition, and retention, alongside designing A/B testing to boost campaign success. The analyst needs a degree in a relevant field or equivalent experience, with proficiency in Power BI, SQL, and preferably Python. Strong analytical skills, attention to detail, and excellent communication are essential, as is the ability to work independently and with teams. Experience in digital marketing tools and working within marketing analytics is desirable.