Content Strategist
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El puesto
Own the end-to-end content strategy and performance across organic and owned channels, with a focus on reach, engagement, and conversion.
Translate creative direction into clear, channel-specific plans that creators and producers can confidently execute.
Define where content lives, how it's distributed, and how it supports launches, seasonal moments, and always-on growth.
Lead planning and orchestration for major campaigns (Tier 1-3), ensuring on-time, cohesive launches across channels.
Turn performance insights into repeatable playbooks, scaling what works and sunsetting what doesn't.
Build lightweight processes that reduce last-minute chaos and founder dependency, without slowing the team down.
Translate creative direction into clear, channel-specific plans that creators and producers can confidently execute.
Define where content lives, how it's distributed, and how it supports launches, seasonal moments, and always-on growth.
Lead planning and orchestration for major campaigns (Tier 1-3), ensuring on-time, cohesive launches across channels.
Turn performance insights into repeatable playbooks, scaling what works and sunsetting what doesn't.
Build lightweight processes that reduce last-minute chaos and founder dependency, without slowing the team down.
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