Senior Data Analyst

Analyze paid marketing campaign performance and web behavior data across channels (Google Ads, Meta, Affiliate) and surfaces (website, AEO referrals) to identify trends and optimization opportunities across the marketing and web funnel. Build and maintain dashboards and analyses in Looker to deliver timely insights on campaign ROI, web engagement, conversion rates, and key metrics. Conduct quantitative research, develop forecasting and performance models, and support strategic planning, budget allocation, and prioritization of AEO and web initiatives (CRO tests, personalization). Partner with Marketing stakeholders and Analytics Engineers to define data requirements, ensure robust data infrastructure, and deliver accurate, scalable reporting for acquisition and on-site performance. Present data-driven recommendations to stakeholders and leadership, translating complex data into clear business implications and decision-ready insights. Become a subject-matter expert on paid marketing, web measurement, and AEO data, while proactively improving data quality, reporting processes, and cross-functional analytics capabilities.