Creative Content Strategist – Bath

The role involves developing creative content strategies tailored to the UK consumer, conducting market and consumer research, and managing creative projects across digital channels. The candidate will translate consumer insights into actionable marketing strategies and develop platform-specific creative concepts for paid and organic campaigns. Responsibilities include testing and optimising creative assets based on performance data, collaborating with creators and agencies, and ensuring content aligns with brand guidelines. The role requires strong analytical skills, digital marketing knowledge, and experience in creative development for social and digital platforms. Familiarity with Meta, TikTok, and Google Ads, along with understanding consumer psychology, is essential for success. The position offers flexible freelance engagement, enabling impactful work within a global D2C skincare and wellness brand.