Direct Response Copywriter – Bournemouth

The role involves creating compelling ad copy for platforms such as Meta, TikTok and YouTube, including headlines, hooks, and calls to action. The copywriter will develop multiple ad variations for A/B testing and craft platform-specific hooks to maximise engagement and conversions. Collaboration with creative teams will be essential to develop ad concepts and storylines, as well as supporting funnel content like landing pages and emails. The position requires translating brand tone into high-converting performance content that feels native to each platform. Candidates should have proven experience in DTC brand copywriting, especially for paid social media, and be skilled in generating multiple creative angles quickly. The role demands a clear, concise writing style that sells without sounding overly promotional, with adaptability to fast-paced, test-and-learn environments. Independence and ownership over copy performance are essential qualities for success in this role.