Senior Content Strategist – Edinburgh

The Senior Content Strategist, Creative Studio at Trustpilot manages a unified global content strategy, overseeing diverse content formats including web pages, guides, and editorial pieces. They work collaboratively with in‑house teams, agencies, freelancers, and AI tools to produce high-quality content aligned with business objectives and SEO strategies. This role involves leading content initiatives across B2B and B2C channels, ensuring clarity, tone, and strategic relevance, while leveraging analytics to optimise performance. The successful candidate should have experience in content marketing, story‑telling, and multichannel content management, with a solid understanding of SEO practices and CMS platforms. They will interface with cross‑functional teams in brand, product marketing, and analytics to foster innovative and effective content solutions. Strong analytical, editorial, and project management skills are essential for driving engagement and achieving measurable business impact.